The Church of Scientology is about to launch its own TV network today. It can be viewed on Scientology.tv but also on DirecTV, Apple TV, Roku, plus more. This is not the first religious organization to create a TV network, of course, but it is interesting in that it allows a group that has received so much negative publicity in other media outlets to spread its message directly to interested parties.
Will this be a successful endeavor? How would the church measure success?
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